Community Corner
How to Land a Feature Story in the News / Dulles University Success Series
In both B2B and B2C businesses, a third-party endorsement can make a world of difference to your company's credibility, likeability, and consumer trust. In this workshop led by Linda Barrett of All the Buzz, business owners and marketing personnel learn how to develop feature story ideas the media will love. You'll learn how to create a topic, craft a media pitch, deliver it, and follow through. You'll also learn tips on how to work with the media to your best advantage, and how to use the publicity you get to enhance your overall sales and marketing. Creating this partnership will enhance your business exponentially. $199.