Politics & Government

Governor McDonnell Launches Social Media Campaign to Boost Adoptions

Campaign is looking for adoption success stories from adoptive parents and supporters.

After seeing how well #100Kids100Days campaign worked, Gov. Bob McDonnell said in a statement Tuesday he is launching a new social media effort aimed at increasing support for adoption in Virginia. The new campaign, #IHeartAdoption, will feature photos of adoption supporters telling Virginia why they support adoption.

To participate, Virginians should print out the template, fill in why they support adoption and email a JPEG photo to VAdopts@governor.virginia.gov.  People can also participate by posting their photo to Twitter and Facebook using the hashtag #IHeartAdoption. Submissions could be included on the Virginia Adopts website, Facebook, Twitter or other promotional material.  Click here to download the template. 

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“Facebook and Twitter have been an integral part of getting the word out about our Virginia Adopts initiative," McDonnell said. "We saw enormous success on social media with #100Kids100Days, including kids being matched because of the awareness raised through the #100Kids100Days campaign."

"Through #IHeartAdoption we hope to bring even greater awareness to the 1,000 kids in foster care today in Virginia that need a forever home. Today we are launching our new social media campaign, #IHeartAdoption, to encourage all Virginians to join us in sharing with their friends and followers on Facebook and Twitter why they support adoption.”

Find out what's happening in Viennawith free, real-time updates from Patch.


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